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The antioxidant that does it all

  • A pigment which absorbs UV light and protects marine plants from radiation
  • Unique structure means it works better and longer to neutralize free radicals than other antioxidants
  • Protects the heart, eyes and cells from oxidative damage
  • Sustainably sourced from algae 
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Astaxanthin is a unique carotenoid compound found in abundance in marine environments, particularly in algae. Astaxanthin is what gives red algae its colour and subsequently salmon their pink flesh when they consume the algae. Astaxanthin is considered a far more powerful antioxidant than beta-carotene or vitamin E. Unlike most other antioxidants, astaxanthin is unique in that it does not turn into a free radical itself after quenching one, and can therefore quench numerous radicals in a row. This allows it to protect cell membrane lipids from free radical damage. 

The ability of astaxanthin to reduce eye fatigue related to computer usage is well-established. It may also help reduce blood sugar and blood pressure, and may help reduce gastric pain and heartburn related to digestive upset. Several studies have also found astaxanthin to increase muscular endurance, improving sports performance. 

Vsoftgels™ Astaxanthin is a unique and powerful antioxidant product with a range of additional benefits for the eyes, the heart and physical endurance. Its broad range of uses makes it a supplement that can be taken by almost anyone seeking to protect their body in our modern, visually intensive environment. Vsoftgels™ technology offers superior absorption of fat-soluble molecules such as astaxanthin in a gelatin-free, fully vegan softgel. Just one vegan softgel contains 10mg of astaxanthin, which is more than double the potency of other astaxanthin products on the market making it the perfect 1-per-day antioxidant powerhouse.


Astaxanthin is a unique carotenoid that offers exceptional protection to the cell membrane from lipid peroxidation.


Product Variations

NPN Product Code Size
80061852 AOR04388 45 SOFTGELS

Supplement Facts

Amount Per Serving Amount: 1 SOFTGEL
10 mg Astaxanthin (from Haematococcus pluvialis)
Non-medicinal ingredients: rice bran oil, tocopherols (sunflower, soy), medium chain triglycerides. Softgel: cornstarch, carrageenan, water, glycerin, sorbitol.

AOR™ guarantees that no ingredients not listed on the label have been added to the product. Contains no wheat, gluten, nuts, peanuts, sesame seeds, sulphites, mustard, dairy, eggs, fish, shellfish or any animal byproduct.

Suggested Use:

Take 1 softgel per day with or without food, or as directed by a qualified health care practitioner. 

Cautions :

Consult a health care practitioner prior to use if you are pregnant or breastfeeding.

Pregnancy/Breastfeeding :





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Important - Please read before purchase:

Whilst we try to ensure that all product information is correct and up to date, occasionally we may alter formulations or ingredients. If you have any queries or require additional product information, please email info@aordistribution.co.uk

Please note that content on this site is for reference purposes only and is not intended to treat, diagnose cure, or prevent any disease or health condition. Information provided is not to be used as a substitute for advice given by a medical practitioner, pharmacist or other health care professional.

If you are currently receiving medical advice or treatment, please inform your practitioner of any supplements you may be using. If any adverse reactions occur, please discontinue use and consult your doctor.

Do not exceed stated doses of supplements and store as directed on the packaging. Keep all items out of the reach or site of children.